Wine & Branding - Digital Marketing for Food & Beverage sector
Info utili
Description
The Wine & Branding course provides an in-depth exploration of the current and future context of Wine Marketing, with a particular focus on emerging trends and challenges in the industry. Professionals trained in this course will understand the dynamics of the wine sector and acquire expertise in Sustainability and Food Innovation. These skills are essential for managing companies through Digital Transformation and addressing the environmental and social challenges associated with wine production and marketing.
The course will also delve into new consumption trends, such as the growing interest in organic and natural wines, as well as the wine behaviour of Millennials, through targeted and innovative strategies.
An integral aspect of the course is the approach to wine on social media, emphasizing digital platforms to promote products, engage customers, and build a strong emotional connection with the brand.
Lastly, the program will develop skills related to market segmentation, brand building, and defining buyer personas to create effective and differentiated marketing strategies in the wine industry. Consideration will be given to the specificities of the region and consumer preferences.
Key topics:
- History and culture of wine
- Analysis of the current and future context of Wine Marketing
- Neuromarketing for the Food & Beverage sector
- Sustainability and Food Innovation in Digital Transformation
- CRM and communication techniques for wine products
- New consumption trends (Organic wine, Natural wine, Wine and Millennials)
- Wine on social media
- Segmentation, branding, and buyer persona development
Course length: 50 hours
Language: Italian
Teaching mode: in presence (available also online)
Fee: free
