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Yesterday, the Students Challenges NODES Spoke 6: an opportunity for local micro, small and medium-sized enterprises (MSMEs) took place, including the awards event for the winners of the 2025 Students Challenges, and the presentation of the Students Challenges promoted by the University of Pavia in the “beyond-NODES” phase.   During the event held on Thursday, November 6, 2025 at 5:00 p.m. in the Aula Disegno at the University of Pavia, it was announced that the 2026 Students Challenges call for Spoke 6 will be published by the end of the year. It will be aimed at proponents operating in Business to Consumer (B2C), with no more geographical restrictions (micro–small–medium enterprises and other entities), and it will continue to involve students from the University of Pavia’s Advanced Digital Marketing course in developing digital marketing plans for participating companies. The goal is to improve brand awareness and engagement, focusing on competitiveness at both national and international levels.   The finalists and winners of the 2025 edition were then awarded. Between March and June 2025, more than 100 students from the University of Pavia’s Advanced Digital Marketing course, taught by Dr. Elisa Conz, worked in groups of three on tailored solutions to the challenges proposed by the three companies—Bonizzoni, Frigerio and Il Sabbione—selected by the 2025 call.   Here are the names of the finalists and winners of the 2025 proposed challenges:   Marketing Challenge Az. Agr. Bonizzoni FINALISTS Valentina Patriarca – Tommaso Salvini – Sonia Manca Gabriele Puppin – Gioele Siddi – Antonino Mazzola WINNERS Daniele Ronzoni – Gioia Colella – Margherita Ghezzi   Marketing Challenge Az. Agr. Frigerio FINALISTS Simone Amico – Martina Bulzomi – Simona Galeno Nicla Centorame – Alessia Lobrano – Vera Silvestro Delpueyo WINNERS Valentina Dallabrida – Sara Occoferri – Emanuele Menghini   Marketing Challenge Il Sabbione FINALISTS Nicolò De Ruvo – Leonardo Brigo – Matteo Gibertoni Claudia Parisi – Gaia Tradi – Noemi Basile WINNERS Giulia Rubini – Alessia Aiachini – Camilla Roccatagliati

Prof. Graziano Rossi, scientific coordinator of the Flagship Project VINO, was invited to the event “The future of rice begins with water – Agriculture and climate change: strategies for sustainable development,” held in the Aula Magna of the University of Pavia on November 3. Speakers included Silvia Garavaglia, Gianfranco Comincioli, and Ettore Prandini—presidents of Coldiretti Pavia, Lombardia, and the national organization, respectively—Andrea Beduschi, Regional Councillor for Agriculture of Lombardy, and Andrea Giuliacci, a well-known meteorologist.   Prof. Rossi spoke about the challenge of continuing to cultivate vines in areas of the Oltrepò Pavese that are particularly affected by climate change—an issue central to his research in the VINO project—focusing on cover crops and on possible alternative crops to vines, such as olive trees. He also had the opportunity to show an under-vine mulching machine through a video filmed at the project’s VINO pilot research sites.   He also presented the cascade-call projects OLIOP (a project that laid the foundations for a possible olive-oil supply chain in the Oltrepò Pavese) and APNR (the Pinot Noir Academy in the Oltrepò Pavese), in which he was involved as a specialist consultant.   The research and innovation activities of the projects funded by Spoke 6 VINO, OLIOP, and APNR have created solid foundations and partnerships that continue beyond NODES. On Tuesday, November 4, at the Enoteca Regionale della Lombardia (Broni, PV), the information initiative “OLIOLTREPO” was held— a free event to highligth main results, with the aim of bringing farmers, consumers, and all citizens closer to the research and expertise developed in recent years.

Successful participation by Spoke 6 at the “Borsa della Ricerca” (BdR), held in Catania from October 1–3, 2025, an event by Fondazione Emblema. The Spoke took part in multiple one-to-one meetings with companies, a dedicated CrossRoads session, and the new initiative “Stories”. In addition, the Academic PoC Biorestart 4.0 was awarded by GB Foods at the end of the pitch competition. The Borsa della Ricerca is an event designed to foster connections among the world of university research (groups, departments, spin-offs), startups, companies, incubators, and investors (public and private) through an original interaction format that concretely supports technology transfer and research funding.     The CrossRoads was a moment of dialogue with R&D managers from relevant companies. At the event — which saw participation from companies such as CNH International, Deimos, Fine Foods, GBFoods, Gruppo Mezzacorona, Irritec, Isagro, Morato Group, Pfizer, and Star — the Spoke had the opportunity to showcase results achieved in terms of technologies (in the Flagship Projects, in projects funded with companies, industrial PhDs, and Academic PoCs) and to discuss next steps. Some of the companies had already taken part in last year’s CrossRoads and in the NODES Spoke 6 RoadShow held in April in Pavia, demonstrating strong interest in the Spoke’s research and innovation activities.     Dr. Lucia Marazzi (serving as Deputy Manager of the Spoke) took part in the Stories initiative, giving an interview to journalist Franco Ferraro, editor-in-chief of SkyTG24, which was broadcast live on Fondazione Emblema’s YouTube channel.     Finally, the Spoke brought to the BdR two business ideas from the Academic PoCs Biorestart 4.0 and DEMETRA, winners of the startup competition held in June. Both projects were able to manage a schedule of meetings (about ten each) with the companies in attendance.   Marco Carnevale (DEMETRA): “I spoke with Leonardo, Star, Isagro, Lutech, Nippon Gases, Love-Italy, and Rurinnova. The event enabled a fruitful exchange of ideas and allowed me to identify the real needs of industry. Opportunities emerged to use the simulator in training contexts in the agricultural sector (Rurinnova) and as an experiential system for tourism (Love-Italy).”     Enrico Doria (Biorestart 4.0, winner of the GB Foods prize): “We filled our meeting schedule right after registering on the BdR website and had the chance to speak with major companies in our sector of interest; I also got to meet several start-uppers, even from different fields, with whom we exchanged important and interesting information about how to navigate entrepreneurial environments. We had the opportunity to get our market proposal known. But the most important aspect concerns validation of the market itself: we prepared a series of ad-hoc questions to better understand the value of our USP, to confirm or adjust the SWOT of our products/services, and to validate our business model in general. After the event, we were contacted by some companies in the food sector and some in the cosmetics sector. We are now considering establishing ourselves as a startup and are preparing for a meeting with the GB Foods board in Spain.”

On September 26, 2025, researchers from the University of Pavia involved in the NODES – North-West Digital and Sustainable project took part in SHARPER Night 2025 in Pavia, held at the University’s Central Building. The event offered an important opportunity for the public to engage with the innovative research carried out within Spoke 2, Spoke 6, and Spoke 7, focused on environmental sustainability and digital technologies, with interactive experiments designed for all age groups.   Several researchers from Spokes 2, 6, and 7 organized experiments at a dedicated project stand. Additionally, researchers working on the FORMINABILÆ Flagship Project organized the exhibition "Cultivating the future: agriculture, energy, community" The exhibition presented a project proposal for the revitalization of Cascina Vialone, a traditional Lombard farmhouse, reimagined as an ideal model for a future farm. Through a process that intertwines theoretical research, architectural design, and comparative analysis, the project envisions an agricultural architecture capable of combining environmental sustainability, energy autonomy, and community values.  

The preview transformed the former rice mill of Tenuta Vialone into a living laboratory of exchange between research, agriculture and community. The preview of the exhibition Cultivating the Future: Agriculture, Energy, Community took place on Sunday 7 September 2025 at the former rice mill of Tenuta Vialone in Sant’Alessio con Vialone, during the annual Rice Festival.   Curated by Carlo Berizzi and Nadia Bertolino (AUDe Lab, University of Pavia), the initiative drew over one hundred visitors, including representatives of the agricultural sector, local administrators and citizens interested in exploring how the traditional Lombard farmstead can evolve into an energy and community hub. The exhibition presents the outcomes of Research Module 1 – Formidabilae, with a particular focus on the final phase of the research dedicated to redefining Cascina Vialone as an experimental model of a future-oriented farm, integrating environmental sustainability, energy autonomy and community relations.   Ahead of the guided tour, the roundtable “The Sustainability of the Farm” was opened by Mayor Ivana Maria Cartanì, followed by contributions from Stefano Lamberti (Tenuta Vialone srl), Daniele Campari (Pro Loco Sant’Alessio con Vialone), Carlo Berizzi and Nadia Bertolino (AUDe Lab, University of Pavia), and Norma Anglani (Laboratory of Electrical Energy, University of Pavia). The session was concluded by Marta Sempio, President of Confagricoltura Pavia, who introduced the Spighe Verdi programme promoted by Confagricoltura and FEE Italia. On this occasion, the Municipality of Sant’Alessio con Vialone received the Spighe Verdi 2025 Award, recognising its commitment to sustainable rural practices.   The meeting also featured remarks by Ing. Lucia Marazzi, Head of the Third Mission Office at the University of Pavia, who highlighted the impact of the NODES project on the territory and the strategic role of research within Spoke 6 – Primary Agroindustry.   📍 Following the preview, the exhibition will be open from 23 to 27 September 2025 at the Palazzo del Broletto in Pavia, as part of Sharper Night Pavia. The week will include meetings and public discussions on sustainability, agro-industry and new energy systems.

On June 17 and July 1, students from the Advanced Digital Marketing course (Master’s Degree in Digital Communication) at the University of Pavia, coordinated by Prof. Elisa Conz, presented their projects as part of the Student Challenge promoted by Spoke 6.   Three companies were involved: Azienda Agricola Luca Bonizzoni of Casteggio (honey production), Azienda Agricola Frigerio Anna Maria of Voghera (wine production), and Il Sabbione by Alice Zanaboni, an agricultural and agritourism business in Robecco Pavese. Working in groups, the students developed tailored marketing plans, addressing themes such as digital storytelling, social media, e-commerce, territorial identity, and sustainability strategies.The projects were presented directly to the entrepreneurs, who gave very positive feedback and acknowledged the concrete value of the proposals.   The initiative proved to be an effective bridge between university and enterprise, showing how collaboration with the local area can generate innovative digital solutions. For the students, it was a valuable learning opportunity to apply advanced skills to real-world cases.

An achievement that confirms the project excellence and entrepreneurial potential of NODES Spoke 6, turning research and innovation into concrete, nationally recognized ventures.   Outstanding results for NODES at the 2025 Startup Contest organized by Borsa della Ricerca: two of the ten winning projects come from Spoke 6, making NODES the only PNRR-funded ecosystem to receive a double award.   The Startup Contest is a national initiative designed to highlight entrepreneurial ideas and emerging startups developed within PNRR projects. The 2025 edition saw the participation of 50 teams who presented their solutions and proof-of-concepts to a national audience of over 100 leading companies and investors, including Thermo Fisher, RINA, De Longhi, ENAV, EssilorLuxottica, Colussi, Zoppas and Giuliani. The winners were selected by a jury of R&D managers from Barilla, NTTData, Webuild, Pfizer, and representatives of Invitalia.   The two winning projects from Spoke 6 are: 🔹 BIORESTART 4.0 – An innovative and sustainable extraction technology for producing functional plant-based ingredients from fruit, vegetable, and aromatic plant by-products. Applications span the food and agrochemical sectors, with clear environmental and cost benefits compared to traditional solvent-based methods. 🔹 DEMETRA – A virtual reality training system for agricultural workers that enables learning of crop-handling techniques regardless of seasonality. Real farming tools are adapted for virtual interaction, offering companies reduced training costs, time savings, and standardized learning outcomes.   Both teams will participate in the Forum EXPO PNRR, to be held in Catania from October 1 to 3, 2025, with a customized agenda of B2B meetings with investors, companies, and innovation stakeholders.

At the international conference TerraenVision 2025 – Nature-based Solutions to Facilitate the Transitions for Living within the Planetary Boundaries, held in Granada from July 8 to 11, the NH1 panel dedicated to Spoke 6 of the NODES project took place with great success.   Hosted at the Escuela Técnica Superior de Ingeniería de Caminos, Canales y Puertos of the University of Granada, the event attracted a large and engaged audience and was part of three intensive days of scientific sessions, plenaries, debates, and field activities focused on nature-based solutions for climate resilience.   The panel, titled Innovative solutions for increasing resilience to water-related hazards and soil erosion in agricultural areas, was coordinated by Valerio Vivaldi, Valentina Vaglia, and Chiara Toffanin (University of Pavia), and represented an important opportunity for dissemination and international engagement for Spoke 6 within the broader NODES initiative.   Strongly interdisciplinary, the panel reflected the diverse core areas of Spoke 6 and its flagship projects, bringing together expertise in agronomy, hydrogeology, engineering, biology, and digital technologies.   Among the key contributions, Nadia Bertolino presented a project integrating water resilience, agricultural production, and energy generation at Cascina Vialone; Giovanni Marchese discussed new agronomic scenarios for viticulture in the Oltrepò Pavese; and Valerio Vivaldi introduced an integrated approach for assessing shallow landslide susceptibility on vineyard slopes. Antonio Gambarani illustrated the positive effects of Nature-based Solutions on soil degradation mitigation, while Ali Hajian and Kima Saber Sichanii analyzed the mechanical behavior of clayey soils treated with fungal agents. Joining remotely, Fabio Dell’Acqua presented an advanced satellite-based monitoring system applied to vineyards in Northern Italy, developed within the NODES project.   The strong participation and vibrant discussion among experts confirmed the high scientific value of the session and the strategic role of Spoke 6 in addressing environmental challenges through systemic, innovative, and integrated approaches.

On Tuesday, 24 June, a meeting was held at the Council Hall of the Municipality of Sant’Alessio con Vialone between the Research Module 1 team of the flagship project Formidabilae, Mayor Ivana Maria Cartanì, and agricultural entrepreneur Stefano Lamberti, owner of Tenuta Vialone.   The discussion aimed to explore the future sustainability of agricultural enterprises and to reflect on the role that the farm of the future can play as a productive, energetic, and social space in response to current environmental and territorial challenges. The research project, developed by AUDE Lab of the Department of Civil Engineering and Architecture at the University of Pavia, proposes a reconfiguration of the traditional Lombard farmstead as an ideal model of an agro-energetic farm—capable of integrating technological innovation, landscape stewardship, energy self-sufficiency, and community values.   During the meeting, Prof. Carlo Berizzi and Prof. Nadia Bertolino, supported by research interns Adele Bianchi and Beatrice Zanetti, presented the preliminary outcomes of a design-based research project centred on Cascina Vialone, used as a case study to explore alternative models of agriculture and land management.   The collaboration between research, local government, and economic stakeholders proved to be a strategic driver for promoting high-impact social innovation, and will be publicly shared through the upcoming exhibition “Cultivating the Future: Agriculture, Energy, Community”, curated by the AUDE Lab team and scheduled for Autumn 2025. This initiative is part of the broader mission of the PNRR NODES project to develop sustainable models of agro-industrial innovation that generate territorial and collective value.

On 12 June 2025, the final conference of the SmartSilo project was held at the headquarters of SIVAM S.p.A., as part of the NODES – Nord Ovest Digitale e Sostenibile programme (Spoke 6 – Primary Agroindustry). Together with Società Agricola Berticelli Luigi S.S. and the research centre CERZOO, around 30 dairy farmers and stakeholders gathered to share the key outcomes of the project.   During the event, an intelligent silo system was presented, equipped with electronic load cells capable of remotely monitoring daily feed and supplement consumption. Through digital monitoring and the use of advanced sensors such as ruminal boluses, the project enabled more efficient logistics, reduced waste and packaging, and optimised cow diet management based on precision feeding principles.   Professor Francesco Masoero presented CERZOO’s scientific contribution to the experimental validation of the system, highlighting its benefits in terms of environmental sustainability and animal welfare.   The event underlined the crucial role of digitalisation in making the dairy supply chain more efficient and resilient, in line with the objectives of Spoke 6. With the official project closure, a wider dissemination phase of the results will soon begin to encourage the adoption of the SmartSilo system across the sector.

On 28 May 2025, Professor Fabio Dell’Acqua (University of Pavia) presented the initial results achieved by his Research Module within VINO flagship project at the Radar and Remote Sensing Workshop (RRSW) organised by GTTI.   The study, conducted in collaboration with the Microwave Remote Sensing Lab (MRSLab) at the Indian Institute of Technology Bombay and the Telecommunication and Remote Sensing Lab at UniPV, proposes an innovative approach to vineyard monitoring by combining optical vegetation indexes with multi-polarisation radar indexes. The case study focused on vineyards in the Valle Versa area, contributing to the development of more sustainable, data-driven agricultural practices.   The project is now expanding to Armenia, where full-polarimetric radar data are being acquired through the support of the Italian Space Agency (project AO "ID 910 actirs4env-nodes") on vineyards at Trinity Canyon Vineyards, equipped with in-situ sensors. In collaboration with the CENS NAS RA, researchers are analysing the relationship between radar responses and the seasonal evolution of the vine, also thanks to the presence of co-author Andrea Bergamaschi (UniPV), currently on Erasmus+ mobility.   Future developments include the modelling of radar backscatter from vine rows, in collaboration with Professor Ferdinando Nunziata from Sapienza University of Rome. The project thus strengthens the international and multidisciplinary network of Spoke 6, contributing to digital innovation for a more sustainable agri-food industry.   This experience confirms the strategic value of international research cooperation promoted by Spoke 6, fostering synergies between universities, centres of excellence, and businesses worldwide to advance digital and sustainable solutions in agroindustry.

On 30 May, the final event of the APNR – Academy del Pinot Nero Research project was held at the Prime Alture agricultural company (lead partner), in collaboration with Geosmartcampus Srl. APNR is an industrial Proof of Concept funded under the Cascade Calls – Line A of the NODES – Nord Ovest Digitale e Sostenibile programme, aimed at developing innovative technologies and strategies to enhance the Pinot Noir supply chain in the Oltrepò Pavese region of northern Italy.   The project focused on two complementary areas: experimental fieldwork in the vineyard, with the installation of pilot systems, and market research to analyse consumer preferences and refine product positioning strategies. Among the innovations tested in the vineyard, special attention was given to the use of inter-row mulching, an agronomic technique involving the autumn-winter sowing of temporary cover crops. These are later shredded and channelled beneath the vines using a dual-row mulching machine, creating a uniform organic layer. This practice significantly suppressed weed regrowth throughout the season without the need for further intervention, while repurposing plant residues from within the vineyard ecosystem itself—an example of circular sustainability.   A second pilot involved the use of shade nets, designed to reduce incident solar radiation by 20% to 70%. The results were highly promising: the nets helped prevent sunburn on grape clusters and improved overall agronomic performance. Analytical data recorded slightly higher yields (127 kg per row with nets vs. 124 kg without; 2.12 kg per vine with nets vs. 1.87 kg without), better fruit distribution, and healthier vines with minimal fungal disease. Labour was also optimised, as no de-shooting was required and harvesting was easier thanks to the clear and compact cluster arrangement.   On the industrial research side, the APNR team conducted a two-phase market study. The qualitative phase explored emotional responses, perceptions, and narratives surrounding Pinot Noir, gathering insights from sommeliers, chefs, and wine enthusiasts to guide marketing strategies and uncover new consumption occasions. The subsequent quantitative phase validated these insights across a representative sample of wine consumers, identifying high-potential target groups and effective communication strategies to attract and retain new audiences.   APNR has served as a practical example of how combining field-based innovation with market intelligence can produce tangible benefits for wine producers, enabling a shift toward more sustainable, competitive, and consumer-conscious viticulture.

On May 22, the final event of the SPIDAP project – Development of a Digital Platform Based on Artificial Intelligence for Precision Agriculture – was held at the GAL Terre di Aci headquarters in Acireale (CT). The project was funded through the cascade calls.  SPIDAP is the result of a collaborative effort between Sicilian SMEs Agrigeos and Lualtek, and the CNR-IMEM Institute in Parma. It integrates artificial intelligence, advanced sensor technology, and agronomic analysis to optimize water usage and improve the sustainability of citrus production—an innovative step forward for smart agriculture tailored to local needs. The event was moderated by Mariarita Zappalà (Agrigeos), and opened with institutional remarks by Anna Privitera (Director, GAL Terre di Aci), who emphasized the GAL’s role in promoting agricultural innovation in a region with a strong citrus-growing tradition. Chiara Ferroni, Director of the NODES ecosystem, highlighted the achievements of the program, which has supported over 300 companies, including many in Southern Italy. Salvo Nicolosi (General Manager, Agrigeos) underlined the importance of partnerships between SMEs and research centers in developing knowledge and technologies to advance the agricultural sector. The technical session featured presentations by Marco Acciai (Agrigeos), who showcased field and controlled-environment results using the Plantarray phenotyping system and the Bioristor sensor developed by CNR-IMEM. Michela Janni (CNR-IMEM) explained how the Bioristor enables real-time monitoring of plant physiology, essentially allowing researchers to “listen” to the plants. Luca Occhipinti (CEO, Lualtek) closed the session by demonstrating how Bioristor data and electrical conductivity readings can be integrated into predictive models to optimize irrigation. The event concluded with a shared commitment to continue data collection and refine the predictive model, confirming the value of a collaboration that has already yielded promising results for the digital transformation of the citrus sector.

The DigiFarm project has successfully concluded. This industrial Proof of Concept (POC), funded through the cascade call Line A, was developed to provide innovative tools to dairy sector enterprises, with the goal of improving nutritional and economic efficiency in milk production. At the heart of the project lies a well-known challenge for farmers: feed costs can account for up to 60% of the total cost of milk production. DigiFarm tackled this issue by developing a simple, effective, and easily applicable assessment model, based on a system of aggregated indicators capable of delivering a clear picture of farm performance—even with minimal field data. The strength of the model lies in its accessibility: it does not require full corporate accounting and can be adopted even by small and medium-sized enterprises, which make up the majority of Italy’s livestock production sector. By integrating technical and economic data, DigiFarm overcomes the limitations of partial indicators, which are often affected by external variables such as market fluctuations in feed or milk prices. The model enables precise identification of areas for improvement, enhancing production efficiency and economic sustainability for the farms involved. The results gathered during implementation confirm the model’s effectiveness: good feed conversion efficiency, satisfactory milk quality, and cost coverage even in less favorable market conditions. Beyond operational benefits, DigiFarm has also had a positive impact in terms of training and professional development, strengthening participants’ skills in livestock data analysis, efficiency modeling, and knowledge transfer to the production sector. DigiFarm stands as a concrete example of how digital innovation can support the agro-food sector’s transition toward more resilient, sustainable, and quality-driven production models—fully aligned with the priorities of the new European agriculture.

The session “Soil management practices and land degradation in vineyards”, held on 28–29 April during the European Geosciences Union General Assembly 2025 (EGU) in Vienna, featured active participation from researchers at the University of Pavia. Claudia Meisina chaired the session, guiding an international scientific dialogue on soil degradation and sustainable practices in viticulture.   The contributions presented stemmed from research activities carried out within the VINO flagship project, part of NODES – SPOKE 6 – Primary Agroindustry, and covered a broad range of topics. Massimiliano Bordoni, Valerio Vivaldi, and Claudia Meisina presented work on shallow landslide prediction models, hydrogeological characterisation, and vulnerability analysis on vineyard slopes. Fabio Dell’Acqua introduced an automated mapping approach for inter-row vineyard management using satellite imagery and Bézier curve analysis. Diego Ravazzolo discussed a surface runoff model applied to assess erosion in agricultural landscapes.   Among the on-site posters, Antonio Gambarani, Matteo Giganti, along with Bordoni, Vivaldi, and Meisina, showcased studies on the application of nature-based solutions, the quantification of soil degradation, and future land suitability for perennial crops. The event highlighted the quality and relevance of the outcomes generated by the VINO project, fostering an interdisciplinary exchange between geosciences, digital technologies, and sustainable farming practices. 🔗 Learn more about the session: https://meetingorganizer.copernicus.org/EGU25/session/52887