Academic PoCs

The so-called LLMs (Large Language Models) are based on generic contents and, although extremely broad, lack precision, giving rise to errors or "hallucinations" in a non-negligible number of cases, varying from 3% to 27% of the answers based on the different models. The AIACE project is specific: it is intended to pave the way for the creation of AI tools that function as a support for the tourist use of territories and learning in the humanities, while models such as ChatGPT are generic. The expected results consist in demonstrating the effectiveness of this approach as a support in the dissemination of knowledge in the historical and more generally humanistic fields.     Contacts: Ref. Prof. Edoardo Tortalo Email edoardo.tortarolo@uniupo.it    

CERR aims to enhance the territorial culture and industrial heritage, with a view to the growth and development of tourism, through the creation of routes based on innovation that combines creativity and technology by placing augmented reality in support of the narrative of the territory and of the visitor experience. The project's approach is combined with the idea of ​​slow and sustainable tourism that integrates with the place. The first application of the project is the textile culture of the Como area with collaboration with various local partners.     Contacts: Ref. Prof.ssa Roberta Minazzi Email roberta.minazzi@uninsubria.it    

ITM, using digital technology, it wants to enhance the historical-cultural heritage of the textile sector of the Como district, through the development of new paths and fruition methodologies, starting from an emblematic institution: the Silk Museum. The project, aware of how the museum is not adequately exploited due to both critical issues inherent in its structure as well as its low use by a young and fragile public, aims to overcome, through immersive and augmented reality technologies, these limitations. The use of these new technologies, which allow the visitor to use coherently integrated virtual content, aims both to attract those under 18 and to spread digital skills.     Contacts: Ref. Prof.ssa Valentina Jacometti Email valentina.jacometti@uninsubria.it    

Museums currently adopt management choices using a qualitative approach. The objective of the project is to support them by using a quantitative approach using big data and machine learning techniques. The start-up we aim to create will use the algorithms we are developing to provide museums with a management model that uses a multidisciplinary, data-driven, exportable and scalable approach. The spin-off activities will concern, by way of example, the estimation of the demand and value of the museum asset, the implementation of predictive models of visitor flows and the dynamic pricing of entrances based on artificial intelligence.     Contacts: Ref. Prof. Giovanni Mastrobuoni Email giovanni.mastrobuoni@unito.it    

The HiStoryGraphia project aims to create a digital online platform for the presentation of an organic and interdisciplinary vision of the cultural heritage spread across the territory, read as an integrated system of relationships between things and people in time and space. Only a global and integrated, truly inter- and trans-disciplinary approach allows us to address the complexity of a territory, also in terms of its valorisation and the development of sustainable tourism.     Contacts: Ref. Prof. Luigi Provero Email luigi.provero@unito.it    

Tourism in Piedmont is full of potential, but effective tools for accessing detailed and personalized information on the area, cultural events and historical attractions are often lacking. PiémuntAIs aims to revolutionize the tourist experience in Piedmont through the use of advanced generative artificial intelligence technologies.     Contacts: Ref. Prof. Luigi Di Caro Email luigi.dicaro@unito.it    

ETLAV aims to strengthen and promote heritage tourism and experience tourism based on the use of the cultural element at an individual and collective level thanks to the research and planning of new cultural and literary routes in the area of ​​the Lower Aosta Valley. To this end, the objective is to create concretely useful tools for the development of Aosta Valley and foreign tourism in the area concerned for a potential expansion and differentiation of the types of users who benefit from the lower valley. The focus on this area arises from its strategic, and still under-valued, role at the heart of a network of cultural itineraries that demonstrate a wealth of literary and artistic testimonies hitherto unexplored and of great interest for tourists of non-Italian culture. While studies in recent years have traced the presence of non-Italian travelers in the lower valley in a very limited historical period (first part of the nineteenth century), ETLAV aims to rediscover landscapes and exchanges that strengthen circulation and/or reveal the representation and description of the region in the writings and works of non-Italian authors and artists. Despite the great interest in the figure of foreign mountaineers in the region, the project focuses on the literary texts written by travellers, artists, authors to understand significant aspects of the non-Italian imagination that passed through Valle d'Aosta, to trace historical-transit cultural events of international importance and clarify as well as enhance the cultural context which over the centuries has strengthened relations between Valle d'Aosta and Europe.   The routes created thanks to this project pay great attention to the local reality and to the revaluation of the territory of the lower valley with a view to cultured and/or curious tourism. In this sense, they aim not only to overcome the problems that often arise from the seasonality of tourism, but above all to open the territory of the lower Aosta Valley to high-quality cultural tourism also by offering events and opportunities complementary to those already active in the field of sport , food and wine and wellness. These routes will be advertised through communication strategies suitable for attracting non-Italian visitors, such as digital communication plans that rely on easily downloadable tools / apps, where information on the lower valley is communicated clearly, effectively and pleasantly, and QR codes placed in the cities and in the main points of interest to create coherent, inclusive and adaptable tourist routes to every desire and need. The ETLAV Project approach aims to showcase the unique cultural heritage of the Lower Valley and ensure tourists have an unforgettable experience. For this reason, we hope to contribute to the sustainable tourism development of the area and its promotion as a privileged tourist destination for international, high-quality tourism.     Contatcts: Ref. Prof. Carlo Maria Bajetta Email c.bajetta@univda.it