Spoke 3 partecipa alla Lake Como Creativity Week

The University of Insubria, leader of Spoke 3 - Tourism and Culture Industry, participated in the Lake Como Creativity Week, the week dedicated to creativity which was held in Como from 11 to 17 March 2024.

The initiative, by the Municipality of Como, was created to enhance the uniqueness of the Como creative district and aims to promote the brand identity of Como Unesco Creative City. The key word that inspired the Lake Como Creativity Week was "connections".

On the occasion of the event, the Nodes projects were presented at the University of Insubria, home of Sant'Abbondio: «Cultural extended reality routes» and «Immersive textile museum».

The projects, carried out in collaboration with the Silk Museum, are dedicated to enhancing the culture and industrial heritage of a territory through the development of an innovation path based on digital creativity and augmented reality to support the narration of the territory and the visitor experience.

The central idea is the design of alternative tourist itineraries that ideally redesign the territory, describe it in an immersive way and translate it into experience through the support of augmented reality.