New technologies to be used in the fields of textiles, communication and gender equality. The Spoke 3 visits ComoNext.

Professor Barbara Pozzo, scientific representative of Spoke 3 - Tourism and Culture industry, visited the ComoNExT technological innovation hub (already a partner of the Nodes project) in order to evaluate new synergies within the NODES project in relation to possible projects to be developed in the fields of textiles, communication and gender equality.

During the day, Professor Pozzo was able to visit two important entrepreneurial realities; two startups born within the ComoNExT incubator and which have become consolidated small and medium-sized businesses.

Specifically: DKR srl, a dynamic software house specialized in the fields of virtual reality, augmented reality and Metaverse, websites and web marketing, mobile app development and back/front-end software. The meeting focused on the topic of virtual reality and the metaverse and what applications and services can be enabled by these technologies. The visit then concluded with the test of VR headset applications, in particular one developed by DKR srl in the cultural sector.

Finally, SenseCatch srl, a company expert in the application of neuromarketing technologies. The meeting focused on in-depth analysis of these methods of collecting information, thanks also to examples of projects carried out by the company. The visit concluded with the testing of the technologies (eye tracker, micro-sweating detector) compared to the viewing of some advertising spots.