Primary Agroindustry

Promoting the development of digital technologies aimed at improving the sustainability of agricultural production for industrial transformation

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Agroindustria primaria

Promuove lo sviluppo di tecnologie digitali volte a migliorare la sostenibilità delle produzioni agricole per la trasformazione industriale.

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Spoke 6 Primary Agroindustry

Spoke 6 actively fosters the sustainable development of agricultural territories by leveraging cutting-edge technologies such as sensing devices, advanced mapping systems, data collection, and processing methods.

 

The Spoke is coordinated by the University of Pavia and involves collaboration with public research institutions and local entities. Together, they work towards the sustainable development of agricultural territories through the implementation of digital innovation systems.

News

News
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Student Challenge for the Primary Agri-food Industry: Spoke 6 Announces Winners and Marketing Challenges
In the recent edition of the first Student Challenge for the Primary Agri-food Industry promoted by Spoke 6 "Primary Agri-food Industry," three companies stood out as proposers of innovation and digitization challenges. The winners are two wine companies from Oltrepò Pavese, Rossetti&Scrivani and Calatroni, along with Ape dei Monti, a honey industry company.   Students from the Advanced Digital Marketing course in the Digital Communication program of the University of Pavia, coordinated by Professor Elisa Conz, will respond to the marketing challenges proposed by the three companies. These challenges include rebranding and positioning for Rossetti&Scrivani, developing a new product offering for Ape dei Monti, and revising the communication proposal for Calatroni.    The challenge will involve students in creating digital marketing plans to improve brand awareness, engagement, and conversions at national and international levels. Students will also need to consider how companies currently use or intend to use digital communication tools to promote their history, sustainability, and product quality, highlighting cultural identity, innovation, and sustainability.    This initiative not only provides students with the opportunity to put their knowledge into practice in real-world contexts but also promotes collaboration between the academic and entrepreneurial worlds, encouraging innovation and the development of creative solutions. The Challenge promises to be a formative and rewarding experience for all participants.   For more information on the challenge, the proposed challenges, and the winners, please visit the page for the official call.     CALL AND WINNERS

News
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Kick-off SPIDAP Project: Digital Revolution in Sicilian Citrus Farming
In the context of the growing digitalization of the agricultural sector, two Sicilian companies, Agrigeos and Lualtek, have joined forces to launch the SPIDAP project - Development of a Digital Platform based on Artificial Intelligence for Precision Citrus Farming. This initiative, funded under the Southern Cascade Calls of Spoke 6 of the National Recovery and Resilience Plan (PNRR), represents a turning point in optimizing agricultural practices on the island.   Agrigeos, headquartered in Acireale, and Lualtek from Comiso, have taken the initiative to concretely address the challenges faced by Sicilian citrus farmers, who must deal with a warm-arid environment and the consequent need to manage water resources precisely.   The SPIDAP project stands out for its innovative approach, based on the use of advanced technologies and the integration of artificial intelligence systems to optimize irrigation and improve agricultural yields. The collaboration between Agrigeos and Lualtek is also supported by the Institute of Materials for Electronics and Magnetism (IMEM) of CNR in Parma, providing consultancy and research.   The Kick-off meeting of SPIDAP was held in Acireale, at the operational headquarters of Agrigeos, highlighting the importance of involving technical figures from both companies in the project.   At the heart of the SPIDAP project lies the implementation of a decision support system that allows farmers to accurately monitor the water needs of citrus plants. This system is based on advanced sensor technologies developed by Lualtek and utilizes data obtained through the Plantarray platform for plant phenotyping and the Bioristor sensor for real-time monitoring of water requirements.   Plantarray, developed by the Israeli startup Plant Di-tech and adopted by Agrigeos, enables the collection of plant physiological data in response to changing environmental conditions, while the Bioristor sensor, developed by IMEM-CNR in Parma, continuously monitors plant water requirements.   According to Salvatore Nicolosi, administrator of Agrigeos, this collaboration between Sicilian SMEs is of great value and could have significant implications for society as a whole. Marco Acciai, scientific manager of the project, emphasizes that SPIDAP aims to improve the efficiency of irrigation water use, ensuring abundant and high-quality agricultural production. Luca Occhipinti, founder of Lualtek and project coordinator, highlights the importance of predictive models in agriculture and the crucial role that the SPIDAP project will play in innovating the agricultural sector. Michela Janni, researcher at CNR-IMEM, underlines the fundamental contribution of the Bioristor sensor in refining the decision support system of SPIDAP, improving the efficiency of water resource use, and promoting sustainability.   Agrigeos and Lualtek, respectively a specialized testing center and an innovative startup, embody the commitment and determination of Sicilian companies to promote innovation in the agricultural sector. The SPIDAP project represents a significant step towards smarter and more sustainable management of agricultural resources, offering concrete solutions to the environmental and economic challenges faced by Sicilian citrus farming.  

News
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Call for abstracts: Nature based solution for increasing resilience to water-related hazards
Open the call for abstracts for the session "NODES: Nature-Based Solutions for Increasing Resilience to Water-Related Hazards" as part of the international conference TerraEnVision.    Natural hazards, such as slope instability, floods, and droughts, raise a global risk, especially in agroecosystems in semi-arid areas like the Mediterranean. With ongoing climate change, these events are becoming more frequent and intense, necessitating innovative and sustainable approaches to mitigate their environmental impact.    The proposed session within the NODES project - Spoke 6 aims to explore the role of Nature-Based Solutions (NbS) in mitigating the impacts of water-related geological hazards in agroecosystems.    Contributions from researchers and stakeholders are welcome, addressing biological, agronomic, geological, geomorphological, and hydrogeological aspects, as well as multidisciplinary applications of NbS for water-related risk reduction. This includes detection techniques and models designed to measure, monitor, and predict the effects of NbS and climate change on agroecosystems. The session aims to provide a comprehensive understanding of the potential of NbS as a resilience vector against water-related geological hazards, with implications for farmers and public institutions in reducing the risk of such hazards.    The session is coordinated by researchers from the University of Pavia, affiliated with the Department of Earth and Environmental Sciences and the Department of Civil and Architectural Engineering.    The Call for Abstracts is open from March 4, 2024, to June 1, 2024.    The session will take place during the international congress "TerraEnVision - Nature-Based Solutions to facilitate the transitions for living within the planetary boundaries" (Valencia, July 8-11, 2024).    Conveners: Prof. Valerio Vivaldi, Prof. Nadia Bertolino   Link congress    Call for abstracts      

News
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Registrations open for the Course Wine & Branding - Digital Marketing for Food & Beverage sector
The Department of Management at the University of Turin is proud to present the course "Wine&Branding - Digital Marketing for Food&Beverage sector." This training program, included in the NODES project and part of the training initiatives of Spoke 6, will take place from April 19 to June 15, 2024.    The course is designed for businesses, professionals in the agri-food sector, employees of companies, and aspiring individuals. Leading the course is Prof. Anna Claudia Pellicelli from the Department of Management at UniTO.    The course adopts a multidisciplinary approach focused on the agricultural sector of the primary industry. The analysis of the history and culture of wine plays a crucial role, delving not only into local viticultural traditions but also into the current and future context of Wine Marketing. Special attention will be given to new trends and emerging challenges in the sector.    Professionals trained in the course will acquire advanced marketing skills applied to Food&Beverage, with a focus on understanding consumer behaviours and preferences in the purchasing process. In-depth exploration of advanced Customer Relationship Management (CRM) techniques and communication of wine products will enable the personalization of the customer experience. Marketing strategies will be tailored to the specific needs of different market segments, identifying and capitalizing on new consumption trends, such as the growing interest in organic and natural wines, and the preferences of Millennials.    A key aspect of the course revolves around the approach to wine on social media, where professionals can leverage digital platforms to promote products, engage with customers, and build a strong emotional connection with the brand.    Furthermore, the course delves into market segmentation, brand building, and defining buyer personas. These skills are fundamental for creating effective and differentiated marketing strategies in the wine industry, taking into account the peculiarities of the region and consumer preferences.   Only a few spots available! For more information, contact corsodigital@unito.it or click here.   INFORMATION

Bandi

Eventi

Streaming
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Spoke 6 Assembly: appuntamento online il 23 Gennaio 2024
Lo Spoke 6 - Agroindustria primaria - organizza per il 23 Gennaio 2024 una serie di incontri online per valutare da vicino, con i gruppi e i propri Partners, lo stato dei lavori dello Spoke in vista della General Assembly dell'Ecosistema. Il dettaglio del programma è in corso di definizione e sarà reso disponibile nei prossimi giorni. Tra le attività previste, lo Stato di avanzamento per i Work Package (Booster), l'analisi dello stato dell’arte e dei progressi compiuti dallo Spoke per ciascuna task e da ciascun partner secondo il Programma del Progetto NODES - Nord Ovest Digitale E Sostenibile - finanziato dai fondi MUR del PNRR-NextGenerationEU in cui saranno esaminati:   Ecosystem’s engagement and development by Spoke Research Booster Competente Booster Innovation Booster Acceleration Booster Monitoring, evaluation and impact

Meeting
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Infodays SPOKEUniversity of Pavia presents the funding opportunities of NODES Line B
On October 6th, in the Foscolo Auditorium, the University of Pavia is ready to present funding opportunities available through cascade funding calls, with a special focus on LINE B, and the services offered to Small and Medium Enterprises (SMEs) in the North-Western region of Italy.   This event is primarily dedicated to SMEs with operational headquarters in Piedmont, Valle d'Aosta, or in the provinces of Pavia, Como, Varese, Bergamo, Brescia, Milan, Lodi, Piacenza, Cremona, and Mantua, as well as their suppliers. This event will provide a unique opportunity to understand how businesses can benefit from the funding provided by the National Recovery and Resilience Plan (PNRR).    The detailed agenda includes the following key sessions:    10:30 AM – 11:00 AM: Welcome coffee and registration   11:00 AM – 11:15 AM: Introduction to the NODES Ecosystem and Spoke 6 activities  11:15 AM – 11:30 AM: "Cascade Calls for Businesses." Presentation of funding opportunities for companies, with a particular emphasis on Line B  11:30 AM – 1:00 PM: Practical examples of financeable services – Brief presentations by NODES researchers involved in Spoke 6, interviewed by Carlo Gariboldi  1:00 PM – 2:00 PM: Networking lunch  2:00 PM – 3:00 PM: "Line B – How to Submit Your Application?" – Information on attachments, financial eligibility, and the practical use of the Telemaco system, with the involvement of Unioncamere   3:00 PM – 4:00 PM: Personalized one-on-one meetings with the Technology Transfer Office of the University of Pavia, aiming to provide tailored support for accessing funding within the PNRR NODES framework.    Participation requires registration.     The event will take place in the Foscolo Auditorium, with the entrance located at Corso Strada Nuova 65, Pavia."   Sign-up  

Meeting
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"Orto in festa" Spoke 6 celebrates the 250th Anniversary of the Botanical Garden of Pavia
"Orto in Festa" will celebrate ancient agricultural cultivars and the research conducted within the NODES Spoke 6 Flagship Projects, specifically the "Primary Agroindustry" initiatives known as VINO (Vineyard management for vine production) and FORMIDABALÆ (Forage system to establish resilient maize, dairy, and biogas supply chains for a sustainable agricultural ecosystem). This event features an interactive exhibition open to the public, showcasing the research activities carried out by the researchers involved in these projects. Here are the NODES events:    Interactive Exhibition (11:30 AM - 5:30 PM): The exhibition is curated by the researchers actively engaged in the VINO and FORMIDABALÆ projects. These projects are part of the PNRR initiative "Ecosistemi dell’Innovazione" under the NODES umbrella, with a focus on "Nord Ovest Digitale e Sostenibile". Distinguished researchers from esteemed institutions such as the University of Pavia, the University of Turin, the Università Cattolica del Sacro Cuore, and the University of Sassari will be participating.   Project-themed Events (2:30 PM - 5:00 PM): The day also includes two insightful sessions hosted by Carlo Gariboldi, a respected editor at Provincia Pavese, focusing on the VINO and FORMIDABALÆ projects.                                                                                                                                                                                                 FORMIDABALÆ Research: This session will delve into strategies to enhance the efficiency, animal welfare, and sustainability of dairy cattle in the context of climate change. The presentation will feature insights from Cerzoo, an innovative agro-zootechnical company. Special guest: Professor Antonio Gallo (Università Cattolica del Sacro Cuore).                                                              VINO Research: What does the future hold for the world of WINE? A conversation on market trends and the impact of climate change on wine production.  

Meeting
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Spoke 6 - NODES Cascade Calls Line A for the South of Italy
  Spoke 6 is organizing a significant event in collaboration with the University of Pavia and the University of Sassari (UNISS), Southern partners, at the Consorzio Uno (University of Oristano; Chiostro del Carmine - Oristano). The meeting represents a unique opportunity for businesses to learn about the cascade calls of Line A, exclusively dedicated to the Mezzogiorno region, within the NODES Ecosystem - Northwest Digital and Sustainable. The call, funded by PNRR funds, aims to support companies in the implementation of industrial research and experimental development projects. Micro, small, and medium-sized enterprises (MSMEs) can participate individually or collaboratively, and only large enterprises (LEs) in partnership with other companies.    The goal is to reach companies strongly interested in introducing innovations in product, process, or service within the digital innovation field or pilot projects on specific technologies or innovative structures. The expressed projects are oriented towards high technological maturity levels (TRL) and innovation closer to the market (prototypical phase).    During the event, NODES and Spoke 6 projects, particularly in Primary Agro-industry where the University of Pavia is the coordinator, will be presented. The cascade calls for research and innovation, as well as training activities for businesses, will also be introduced.   This is a unique opportunity for businesses to share know-how, explore new technological and sustainable paths with excellent partnerships.    The meeting will take place from 3:30 PM at the Chiostro del Carmine, Consorzio Università di Oristano, AULA 1, Primo piano.   REGISTER   STREAMING